On the 10th of December 2009, the doors to the old police station on Singel 459 opened for a never-before-seen concept. Precinct 5, located in this classic Amsterdam canal house, is where the Stussy and Enplus shops found their new home. The concept of the shop came from a unique collaboration of leaders and trendsetters of Amsterdam’s fashion- and music-industry. Under the management of the well-known DJ Mr. Wix, Precinct 5 will carry sophisticated and premium clothing originating from pure street culture. The interior of Precinct 5 is designed by architects Kuub, with a graphic identity created by Experimental Jetset.

Precinct 5 derives its identity from a partnership between Mr. Wix, Patta and MassiveMusic. For the last five years, Patta has proved to be one of Europe’s most progressive high-end sneaker stores. Their venture has lead to some impressive collaboration with companies such as Nike, Converse and Reebok. For over ten years, Mr. Wix has been a recognized DJ and style icon. He is part of Parra Soundsystem and is associated in the organization of many parties such as Zwarte Lola and Bling in Jimmy Woo. MassiveMusic is a highly developed and cutting edge agency that produces music for moving images. Years of identifying, participating-in, filtering and combining style influences with a level of distinction and individuality makes this cooperation a perfect combination.

Enplus

Enplus is about the outfit above the shoes: the perfect jeans, shirt and jacket. Simple yet functional clothing that has become fashion staples over the years. Al Pacino’s undercover style in the movie ‘Serpico’ is the perfect example. Enplus brings together the ideal outfit in a premium and sophisticated way with brands such as A.P.C.Jeans and Headporter. Furthermore, Enplus will have its own premium apparel collaborations. One of which being the Collusion Project (working together in secret) with Denham the Jeanmaker, a 5-pocket jeans inspired by the basic All-American ‘T-shirt and jeans’ look. A classic model adjusted to the modern demands and executed in two different models.

Stussy

Precinct 5 will be the home of the first Dutch Stussy store. Since the beginning of the ’80s, Stussy, a surf label originally, has developed itself into an iconic and credible element amongst different street- and music-subcultures. The brand’s fusion of smart design, quality and a sense of humor has earned its universal respect. A marriage between Stussy and Enplus in Precinct 5 was a natural outcome given their backgrounds. This distinctive blend further ensures the new venture and will represent an utterly one-of-a-kind experience in Amsterdam. Long after its days as a working police station, the new Precinct 5 promises to be the place that everyone will want to investigate.

photos: Marcel van der Burg (Primabeeld)